After establishing what design is in our previous blog post, we will now explore the topic further and talk about GRAPHIC DESIGN. Let's begin with some wisdom from wikipedia:
Graphic design is a creative process, one most often involving a client and a designer, and traditionally completed in conjunction with producers of form (printers, sign makers, etc.). Graphic design is undertaken to convey a specific message (or messages) to a targeted audience, usually from the client, known as the 'brief'. The term "graphic design" can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field as a whole is also often referred to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a balanced, focused and symmetrical final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.
Of course we could go further into detail but one can find plenty resources about the topic on the WEB and in bookstores
. The Design Council has done a great job breaking down GRAPHIC DESIGN with videos and simple text to communicate the purpose of graphic design. And should be prefer the old school way of education by reading a book, below you'll find three books that will help you better understand the elements of graphic design, expend your knowledge and give you inspiration for your own projects:
. The Design Council has done a great job breaking down GRAPHIC DESIGN with videos and simple text to communicate the purpose of graphic design. And should be prefer the old school way of education by reading a book, below you'll find three books that will help you better understand the elements of graphic design, expend your knowledge and give you inspiration for your own projects:
